We all have been there. We click on a link or make a typo in the web address we type and get the dreaded “404 Error Page Not Found” — OOOPs.
It is worse when this happens on our own web/blogsites. Double OOOPPS o.O
Here’s a short video I found on TedTalks about this very thing.
Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, “every error is really a chance to build a better relationship.” (quoted from Ted.com)
If you can’t see the video, you can view it here ~ http://www.ted.com/talks/renny_gleeson_404_the_story_of_a_page_not_found.html
So how can you get the 404 Error Page Not Found page to work for you and not against you?
Well let me give you some ideas 😉
** Most of the following tips and ideas are under the assumption that you have the basic knowledge of HTML and you are your own webmaster or you are paying someone who does. **
- For WordPress users, the WP Codex has a great page to help with the basics of customizing your 404 page.
- Humor is awesome for these pages 😉 And, as Renny said, it’s also a great way to show your readers just one more reason why they love you. So, add some flair, have some fun, and use this page to your advantage.
- Offer a freebie not available anywhere else on your site — a report, ebook, tip list, coupon code, tutorial, the ideas are endless. Keep the freebie relevant to your brand or niche. If you take advantage the right way, two things will happen here: your reader will get a free gift and you can add one more person to your list 😉 I call this a win-win!
- Check out Mashable’s Happy 404 Day! Here Are the Web’s Funniest Error Messages [PICS] for more ideas! There are some hilarious and awesome ideas here!!!
What have you done with your 404 Error page? I would love for you to share with me in the comment box below! Go ahead – you know you want to 😉