What are calls to action? Simple definition: statements, questions or linked buttons that tell your readers what to do next.
Different kinds of Calls to Action
- Book your session today! – button
- Invest in [insert program title here] NOW! – button
- Did you like this post? Comment below. – below posts
- Share your thoughts in the comments below. – below posts
- Know someone who could benefit from this? Use the share buttons to pass it on. – below posts or on landing pages
- Like what you read? Sign up for blog updates and never miss another post from moi! – below posts
- Hey, before you go, sign up for my [insert optin freebie title]. Read over it and let me know what you think! – use this for a popup when people close the tab
You should have at least one call to action on every single page/post of your site. Whether it’s for building up your email list, sharing your content to the World, commenting on posts, or straight up asking for the sale — “sign up for my awesome service/program NOW”.
If you do not tell your readers what to do, they aren’t going to do anything but leave. The downside to that is giving them too many options to choose from. So keep your calls to action to a minimum to keep from chasing your visitors away.
Must have calls to action
Every page should have an optin box to grow your email list. Whether it’s above the fold — meaning it’s near the top before the visitor scrolls down the page, directly in the header or in the footer.
The sidebar of your main Blog page and each post should have the optin box, ideally at the top or at least above the fold, but as you can see not all of us do that. Look to your right and you will see my optin box is definitely below the fold. 😀
For the optin boxes, the theme I use has an optin module built right in, which I LOVE. But I also use a plugin as well. Below are links to the tools I use and some other resources you may be interested in.
Many people hate popups, but they work! And with the popup plugins today, they are so much easier to click away from. A good popup plugin gives you a way to control the timing of the popups and what action brings up the popup – such as closing a tab, scrolling down, after so many seconds/minutes, etc.
Popup boxes are great for when the visitor closes the tab. And if your bouncerate is high — visitors leaving right away — this can definitely be helpful.
Yes, popup boxes are intrusive. They are meant to be. How else are you going to get peoples’ attention? How do you expect to grow your list and get clients or customers?
ALWAYS, ALWAYS have a call to action at the end of your posts asking for the comment and the share!
This means you NEED to make sure your posts are shareable, as well. Most people will not take the time copy the post link, open the social networks, and then paste to share your post. Seriously! We won’t. So make it easy for us to share with our tribes.
Another fun way to grow your list with blog posts is create a freebie specific to that post’s content and create a special optin box or button for the visitor to sign up and receive immediately.
Tools I use
I’ve been using Divi for my own sites since it’s debut from Elegant Themes. I also use it exclusively for my Blogsite Creation Clients. It was a natural choice for me to use ET’s plugins as well.
Other Tools and Resources
PopupAlly – allows you to create advanced popup signup forms in under 5 minutes without the need to deal with messy code.
OptinMonster – WordPress lead generation plugin
SumoMe – tools to grow your site’s traffic ~ optin boxes, popups, social sharing and other useful tools
I’ve used these plugins in the past. They worked really well for me. They also have Pro versions. But I strongly suggest doing your own research into which ones would work best for your needs and what you can afford or want to spend.
Easy ways to implement calls to action on typical pages every blogsite should have
Freebie option call to action above the fold (before they scroll the screen) – this can be directly in the header section or just below it and is some sort of optin box
Work with Me section with at least one option to click on to the service or product page
Short list to recent blog posts — typically 3
I strongly recommend your focus be on building your list or getting the visitor to your service or product, before focusing on getting them to your blog.
A call to action to encourage visitors to invest in your most popular product or service
Freebie option call to action to build your list – typically this CTA will be near the bottom and is some sort of optin box
Ask the visitor to follow you on social media — list ONLY the social media accounts you are most active on
Freebie option call to action — typically some sort of optin box
A contact form for questions or comments from visitors — don’t forget to make it clear how long it will take to reply (typically 24 – 48 hours is a good time frame)
Now you know a little bit about calls to action
This is just a tiny bit of information about calls to action and how to implement them. If you want to learn more, I suggest utilizing the Google machine.
Take a few minutes and look over your own site and see where you could implement clearer calls to actions.
I’d love to hear your thoughts. Use the comment box below. And if this post is helpful, I’d love for you to share it with your tribe with the buttons below 😀
Sending lots of luvs and hugs,
Kimberly Gypsy LoSavio
your SoulFull Biz and Life Mentor
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